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University of Wisconsin–Madison

Author: Stephen J. A. Ward

Engagement and Serving the Republic

In a time of Trump, how should journalists serve the public? Should they join the protests? Become a partisan, opposition press? Or stick to neutrally reporting the facts? In this three-part series, media ethicist Stephen J. A. Ward, author of “Radical Media Ethics,” rejects these options. A proper response requires a radical rethink of journalism ethics. He urges journalists to practice democratically engaged journalism, which views journalists as social advocates of a special kind. They follow a method of objective engagement which Ward calls pragmatic objectivity. Journalists of this ilk are neither partisans nor neutral reporters of fact. In the first article in the series, Ward defines democratically engaged journalism. In the second article, he explains and applies pragmatic objectivity. In this article, Ward shows how democratically engaged journalism opposes Trump’s tribalism of Us versus Them.


Throughout this series, I stress the need to articulate norms for journalism viewed as a form of advocacy, a democratically engaged journalism.

Some would say this is old news.

They might note that journalism ethics already thinks the political aim of journalism is to serve the public, or a republic. Codes underline the democratic duties of a free press.

I disagree. “Serving the public” or “informing citizens for democracy” are high-minded phrases insufficient to define the political ends of journalism. There is something distinct about objective engagement not found in codes.

In journalism ethics, we should not rest content with vague promises to serve the public. As we saw in the first article, journalists need to be precise about what sort of democracy is on offer. I proposed that journalists promote a plural, egalitarian, liberal democracy.

In the second article, we saw how the meaning of serving the public depends on whether journalism is viewed as a neutral reporting of facts; or, an impartial (but not neutral) engaged journalism of critical analysis and courageous investigations of the powerful.

I now introduce a third reason to not rest content: the problem of patriotism. It is said that journalists serve the public as patriots. But what does patriotism require? What kind of patriotism advances plural democracy?

In a time of Trump, it is imperative for both citizens and journalists to define patriotism. Trump and his supporters endorse a narrow patriotism, a tribalism of Us versus Them.

His political slogans, “Make America Great Again” and “America First” appear to encourage a strong, or extreme, patriotism that could justify aggressive foreign policies that would make the solution of global issues, through international cooperation, even more difficult.

An ethic of objectively engaged journalism needs to say what form of patriotism is compatible with its political aim of protecting liberal democracy.

Therefore, in this final installment, I argue that: (1) Patriotism, not truth-telling or objectivity, is the de facto master norm of journalism ethics; (2) Journalists should practice a moderate patriotism that opposes an extreme Trump-style patriotism. (3) Radical ethics means that journalists in a digital world should become global patriots.

Patriotism As Master Norm

Patriotism is a group loyalty, a special affection for one’s country that prompts people to do things they would not do for other countries, such as dying on the battlefield. It can be a quiet love of country or it can be a fierce, anti-democratic emotion that silences criticism.

Patriotism is a contested value. Some praise patriotism as a primary civic virtue that binds a society together. Critics reply that patriotism can be aggressive and xenophobic.

Patriotism is a serious and long-standing problem for journalism ethics because, as an emotion-laden loyalty to country, it can prompt journalists to practice their craft unethically. Patriotic feelings may cause journalists to promote extreme nationalism or violate their duties of truth telling when reporting on issues affecting their nation.

Patriotism has long been the master norm of journalism ethics. Patriotism tends to trump other values, where they conflict. Much of the history of war reporting is a history of reporting patriotically in support of a nation’s war effort, and the circulating of propaganda.

Yet patriotism’s role in codes is usually implicit or unstated, lying just below the surface—below the high-minded appeals to objective reporting and impartial truth telling. But, in times of social division or threat, journalism’s commitment to patriotism reveals itself.

Today, the influence is worrisome. In 2016, coverage of the Brexit referendum, the refugee crisis in Europe, and the Trump campaign provided examples of a toxic mix of patriotism and nationalism to produce inaccurate portrayals of other cultures and minorities.

Moderate, Democratic Patriotism

We can place the kinds of patriotism on a continuum with extreme patriotism on one end and weak patriotism on the other end. Moderate patriotism lies between these extremes.

Extreme patriotism includes: (1) a special affection for one’s country as superior to others; (2) an exclusive concern for one’s country’s well-being and few constraints on the pursuit of one’s country’s interests; and (3) automatic or uncritical support for one’s country’s actions.

Moderate patriotism differs. It consists of a special but not exclusive concern for one’s country. It supports a morally constrained pursuit of national goals; and conditional and critical support of one’s country’s actions. The loyalty is genuine but limited.

I favour a moderate, democratic, patriotism, a love of democratic principles. Democratic patriotism is a love of one’s country, traditions and practices in so far as they promote the values and principles of liberal democracy, as discussed in the first two articles.

Democratic patriotism is not identical with love of a strong leader. It is love of a society dedicated to the flourishing of citizens under liberal principles and institutions.

This is a patriotism for plural liberal democracy and a democratically engaged media.

To be a democratic patriot, it is not necessary to deny personal affection for one’s country. But it is important to constantly subject that affection to public scrutiny, logic and fact, and exposure to larger non-parochial values such as global justice and human rights.

The Compatibility Problem

How compatible are journalism and patriotism? They are largely compatible if journalists subscribe to moderate democratic patriotism.

The democratic patriot and the democratic journalist will be on the same side of a number of public issues: both will support accurate, unbiased information; free speech; a critical news media; and a public sphere with diverse perspectives. Both will favor the protection of liberties, transparency in public affairs, and the evaluation of appeals to patriotism.

Strong or extreme patriotism is largely incompatible with democratic journalism because it tends to support editorial limits on the press, or it exerts pressure on journalists to be uncritical, partisan, or economical with the truth.

Journalism’s democratic values come under severe test when a country decides to go to war, to deny civil liberties for security reasons, or to ignore the constitution in order to quell domestic unrest. The duty of journalists to critique a country’s leadership may be very unpopular among some citizens in times of war.

The publication of a government’s human and civil rights abuses may lead to accusations that the press is aiding the “enemy.” Officials and citizens may condemn journalists who report illegal or unethical actions in foreign countries by one’s nation military or intelligence communities.

Nevertheless, the public journalist is still duty-bound to resist such pressures.

In times of uncertainty, journalists have a duty to continue to provide news, investigations, controversial analysis, and multiple perspectives. They should not mute their criticisms, and they should maintain skepticism toward all sources.

Journalists need to fact-check and verify patriotic claims like any other important political claim in the public sphere. And they need to robustly defend the freedom to question such claims.

If journalists abandon this critical democratic role, they will fail to help the public to rationally assess public policy.

Global Patriots?

I have done what I can to make love of country and love of journalism compatible. But, in a media-linked world, such a ‘fix’ for the problem of patriotism is incomplete.

A digital journalism cannot help the world address urgent global problems, from immigration to terrorism, unless its practitioners transcend, to a significant degree, their reliance on tribal ways of thinking.

The Harvard psychologist Joshua Greene, in his book Moral Tribes, explains why. Evolution has created a human brain that thinks about moral problems in tribal (or group loyal) terms. It tends to see issues as a matter of Us versus Them. Patriotism in society and in journalism, e.g., propagandist war reporting, is another form of tribalism.

But here is the kicker: this form of thinking is hopelessly outdated for a world where many of our most urgent problems are global issues requiring cooperation among nations, not Us versus Them tribalism.

Yet the latter is precisely the stance that Trumpism shouts from the rooftops: a suspicion of “Them”, and a willingness to put America “first” –even if unjust to Them? This “dog-eat-dog” tribalism made some sense in the past, but now it may wipe our species off the face of this blue planet.

Greene, like myself, think we need a global ethic that helps us resolve disputes between groups with different tribal ways. In ethics, we “go global.”

If this analysis is true, we have reason to question the master-norm status of patriotism. Journalists should regard themselves as global patriots, first; national patriots, second.

A global patriot bases her ethics on what I call moral globalism. Her primary values are cross-border principles of human flourishing and human rights, including the promotion of democratic institutions globally and working in good faith on global issues. Journalists see themselves as public communicators to the world, to a global public sphere.

Global patriotism, then, is loyalty to the largest group possible—humanity. The global claim of patriotism is the claim that humanity makes on all of us.

Globalism does not deny that people can have legitimate feelings of concern for their country or compatriots; it only insists that such feelings must not violate the non-parochial principles of human rights and other global values.

Conclusion: Opposing Trump Tribalism

What are some of the implications for journalism practice of adopting a moderate form of democratic patriotism?

The main implication is that a democratically engaged journalism should critique Trump tribalism in the public sphere. Wherever the president or his supporters claim that some action is demanded by patriotism, or is an expression of patriotism, journalists need to ask what form of patriotism is presumed and what evidence supports the claim.

The questions to be asked and investigated are many: Does patriotism demand the dismantling of Obamacare? A travel ban on Muslim countries?

Are media leaks about Russian interference in American politics an unpatriotic journalism? What constitutes an “enemy of the people?” The alleged unethical media or extreme nationalists?

Who will do more harm than good for the republic in the long run: advocates of a return to a fierce tribalism or advocates of a more global ethics and foreign policy?

Journalists should not assume that when Trump talks about patriotism and waves the flag that what is being discussed is a common or unobjectionable love of country, but rather an extreme patriotism, that can be prompted by anti-democratic impulses.

The problematic nature of appeals to patriotism means that journalism should reflect on the relationship of patriotism, democracy, and criticism of one’s country and leaders. Moderate democratic patriotism agrees with Spanish philosopher Ortega Y Gasset that, in a democracy, “criticism is patriotism.”

In the end, everyone in society has an interest in our attitudes to patriotism. Philosopher Martha Nussbaum, in Political Emotions, argued that liberal democracies have a responsibility to inculcate in citizens the appropriate patriotic attitudes.

So, I end the series. I have sketched the basic topics, challenges and ideas of a radical approach to reforming journalism ethics.

The most important task of journalism ethics is to develop these notions, and to find ways to teach and implement them in practice.


Stephen J. A. Ward is an internationally recognized media ethicist, author and educator. He is Distinguished Lecturer in Ethics at the University of British Columbia, Courtesy Professor at the School of Journalism and Communication at the University of Oregon, and founding director of the Center for Journalism Ethics at the University of Wisconsin.

This post originally published at MediaShift. Reposted here with permission.

Engagement and Pragmatic Objectivity

In a time of Trump, how should journalists serve the public? Should they join the protests? Become a partisan, opposition press? Or stick to neutrally reporting the facts? In this three-part series, media ethicist Stephen J. A. Ward, author of “Radical Media Ethics,” rejects these options. A proper response requires a radical rethink of journalism ethics. He urges journalists to practice democratically engaged journalism, which views journalists as social advocates of a special kind. They follow a method of objective engagement which Ward calls pragmatic objectivity. Journalists of this ilk are neither partisans nor neutral reporters of fact. In the first article in the series, Ward defines democratically engaged journalism. In this, the second article, he explains and applies pragmatic objectivity. In the final article, Ward will show how democratically engaged journalism opposes Trump’s tribalism of Us versus Them.


In the first article in this series, I argued for a radical rethink of ethics to respond properly to the challenge of journalism in a time of Trump.

We need to practice democratically engaged journalism, which views journalists as social advocates. But they are advocates of a special kind: objective advocates for plural democracy.

Here, I’ll examine the method of objective engagement, what I call pragmatic objectivity. Journalists of this ilk are neither partisans nor neutral reporters of “just the facts.”

Objective engagement sounds strange to some ears; it runs against a strong strain of dualistic thinking in journalism ethics: I can be a disinterested journalist or an interest-driven advocate but not both.

Facts versus opinion, facts versus values, neutrality versus engagement. These dualisms are the trouble-making heritage of a journalism ethic from a different media era a century ago.

Pragmatic objectivity rejects the dualisms, but not objectivity. It redefines it. But how can journalists be engaged and objective?

Objectivity As Testing

What does it mean to be objective, and why be objective?

Since philosophy in antiquity, objectivity has been an ideal of inquiry. Objectivity in this tradition is ontological, i.e., it is knowledge of the world as it exists independent of mind. Objective beliefs map the world. Subjective beliefs fail to map.

To be concerned about objectivity is to ask: Which beliefs, reports, and theories are reliable representations of the world? Humans make mistakes. The sources of error are known: our desires, ideologies, prejudices, faulty logic, and interests.

How decide which beliefs map the world? There is only one way. We examine how we formed a belief. We evaluate its reasons and its methods. Objectivity becomes epistemological. Objective belief is supported by evidence. Subjective belief lacks support.

Objectivity comes down to testing beliefs by the methods and criteria of good inquiry. For example, we test beliefs to see if they follow valid statistical methods. The most familiar modes of testing are the methods of science. But criteria for objective inquiry populate philosophy, logic, critical thinking, social science, law, and journalism.

Objectivity is an ideal. Even if never fully realized, it is a target at which to aim. Being objective is not easy. It requires mental discipline and a willingness to critique one’s views.

So “Why be objective?” becomes, “Why value well-evidenced belief?” For two reasons. We need objective beliefs to guide actions. And, we need objective methods for adjudication: Teachers need to mark exams objectively; judges need to adjudicate disputes by law and fact.

Too much time has been wasted of late on the flabby, unfocused question as to whether objectivity exists, or whether it is valuable. Of course objectivity exists, if we mean there are people capable of reasonably objective judgments. That happens every day. And, it is clear that objective judgment has value in many domains of life.

So what is the debate over objectivity in journalism about, anyway?

The real issue is what type of objective testing is appropriate for journalism?

Old And New Objectivity

Historically, journalism objectivity has been reductionist. Testing for objectivity is reduced to testing for facts and neutrality. The conception, adopted in the early 1900s for professional newsrooms, is that a report is objective if and only if it neutrally reports only observable facts. The sphere of objective belief is reduced to beliefs derived from the senses.

Traditional objectivity is dualistic: it draws a firm line between observation and interpretation of fact, neutral reporting and advocacy. It is exclusive: Reporter’s opinions and interpretations are to be excluded from good reporting.

This is the old objectivity. It makes objective engagement ‘sound strange.’

This way of thinking continues to haunt debates, even if people doubt objectivity. Reporters still balk at the suggestion they interpret events. They worry about losing neutrality when covering Trump. Too many commentators reject objectivity because they think of it as strict neutrality, as if there was not some other conception.

Pragmatic objectivity is a new objectivity. It is plural and holistic. It evaluates beliefs with a variety of standards. It is inclusive, open to the evaluation of many kinds of writing. It denies dualisms, viewing journalism as both factual and interpretive, an engaged chronicling.

For pragmatic objectivity, the sphere of objective belief is larger than the sphere of fact.

What we know depends not only on observation but on our perspectives—webs of belief and values. Knowledge is an interpretation, in which fact and theory are entangled. Even what we consider a fact is determined by our webs of belief.

Hence, expert analysis of political events and scientific theories of unobservable forces in nature can be objective, even if not reducible to observable fact. They are objective to the extent that they are reliable indicators of the world and guides to action.

Journalism stories are web-dependent interpretations. They are not pure observations of fact. Even apparent facts-only reporting, e.g., reporting a news conference, require the journalist to select salient statements, decide on quotations, and make sense of the conference for a public. Salience, choosing content, and creating meaning are interpretive functions.

If this view is true, then we need a notion of objectivity that disciplines and tests our interpretive tendencies, rather than tries to eliminate them. We need appropriate standards of evaluation. Pragmatic objectivity provides a list for journalism. They are:

  1. Standards of attitude: Journalists should adopt the objective stance, step back from their beliefs, display a passion for truth and give reasons that others could accept.
  2. Standards of empirical validity: What is the empirical evidence for the story? Are the facts carefully collected, verified, complete and placed in context? Are counter-facts treated seriously?
  3. Standards of clarity, logic, and coherence: Does the story cohere with existing knowledge in the field? Is the interpretation logically consistent? Are the concepts clear? Are fallacious arguments or manipulative techniques used?
  4. Standards of diverse and trusted sources: Are important sources taken into account and fairly assessed?
  5. Standards of self-consciousness: In constructing a story, are we conscious of the conceptual frame we use to understand the topic? Are there other frames?
  6. Standard of open, public scrutiny: Have we subjected our views to the views of others? Are we prepared to alter our views?

The standards apply to many forms of journalism from ‘straight’ reporting to editorial commentary and advocacy journalism. It is a flexible, platform-neutral method.

Objectivity Within Engagement

How is pragmatic objectivity compatible with journalism as engaged?

Objectivity and engagement are compatible because there is a difference between methods and goals. Goals are the aims of engagement in life and society. We are partial about our goals, favoring them over others. But our methods of achieving goals can be objective or subjective.

The value of objectivity is that it helps us to be engaged, to achieve certain goals or perform certain functions. Scientists follow objective methods to create new technology to solve a problem. Judges follow the objective methods of law to pursue their goal of justice.

Democratically engaged journalists have a dual commitment: they are committed to impartial methods as a means to their partial commitment to plural democracy. They commit themselves to rational and objective methods for deciding what to publish and how to persuade. Their desire for objective belief is part of a desire for reason-based democratic processes.

In contrast, there are engaged citizens, such as extreme partisans, who use partial methods for partial goals. They do whatever it takes to advance their cause. Their manipulative strategies exploit the sources of subjective belief such as fears, biases, and stereotypes.

Objective engagement does not require an all-encompassing neutrality which precludes expressing a view or coming to a conclusion. Both scientists and judges are impartial in method but they rightly come to conclusions and take sides in conflicts.

Objectively engaged journalists are impartial or disinterested because they do not let their partialities or interests undermine objective judgment and inquiry. They do not prejudge the story before fairly weighing all relevant evidence. But after such inquiry, journalists are free to draw an informed conclusion. Such is the method of investigative journalism.

Objectivity is not a value-free zone.

Trump And Pragmatic Objectivity

How might pragmatic objectivity shape our response to journalism in a time of Trump?

It would open up the space in which we think about journalism, refusing to reduce the options to a forced choice between neutral stenography and biased partisanship.

Calling for a return to traditional objective journalism is like proposing that we go backward in time. Not only do many journalists not practice traditional facts-only reporting but the public sphere that once justified such an ethic has greatly disappeared.

The situation is too serious for outdated solutions. Evidence, fact, and truth are ideas increasingly defined by politics, power, and manipulative persuasion. What is a fact is too often what someone claims is a fact, for self-interested reasons.

Partisans and leaders, including Trump and his advisers, tweet unsubstantiated claims for political reasons: to galvanize their base of support, to maintain their ideology; and to distract the media. One strategy is to insert fake news into the infosphere knowing it will be there forever, influencing someone, diluting the influence of other interpretations.

This insouciance toward objective reasons and disciplined thinking is disturbing. We face the end of the ideal of informed and reasonable democratic publics.

In this corrupted media sphere, journalists should not be passive or neutral. Such a climate needs an active journalism with a method that resists subjective claims. Pragmatic objectivity encourages journalists to do the things that need to done:

  • There is no better antidote to fake news than real news, objectively tested. Fake news and alternate facts are just other terms for biased, subjective belief.
  • There is no better antidote to a passive, manipulatable press than a press objectively engaged as watchdogs for plural democracy, who fact-test political claims and investigate conflicts of interest among Trump’s family and advisers.
  • There is no better antidote to illiberal and intolerant media than an objectively engaged journalism that performs the political explanatory journalism noted in the first article.

Finally, news media that follow pragmatic objectivity, aimed at protecting plural democracy, can justifiably take legal and other action against a presidential decision, law, or policy that violates a constitutional principle, such as free expression, or the rights of minorities.

Are We Unfair?

Since this approach may appear to be unfair to Trump, I add two caveats: First, pragmatic objectivity is to be applied to claims made by all parties and groups. Promoting plural democracy is not identical with promoting the Democratic Party and its agenda.

Second, the focus on Trump is justified because it is the media’s job to test the accountability of the most powerful politician in America, if not the world. Also, Trump’s style of attacking critics, and of making bold and worrisome statements, justifies special consideration of how to respond to his presidency.

Are journalists making progress on sorting out their responses to Trump time?

It appears so. In recent months, there has been a steady stream of articles on how journalists should respond, such as how to get things right in a “post-truth” world.

However, isolated ideas are not enough. They need to become components of a new ethical philosophy of journalism.

Democratically engaged journalism, guided by pragmatic objectivity, is my proposal for a new and overarching journalism ethic.


Stephen J. A. Ward is an internationally recognized media ethicist, author and educator. He is Distinguished Lecturer in Ethics at the University of British Columbia, Courtesy Professor at the School of Journalism and Communication at the University of Oregon, and founding director of the Center for Journalism Ethics at the University of Wisconsin.

This post originally published at MediaShift. Reposted here with permission.

How to Practice Democratically Engaged Journalism

In a time of Trump, how should journalists serve the public? Should they join the protests? Become a partisan, opposition press? Or stick to neutrally reporting the facts? In this three-part series, media ethicist Stephen J. A. Ward, author of “Radical Media Ethics,” rejects these options. A proper response requires a radical rethink of journalism ethics. He urges journalists to practice democratically engaged journalism, which views journalists as social advocates of a special kind. They follow a method of objective engagement which Ward calls pragmatic objectivity. Journalists of this ilk are neither partisans nor neutral reporters of fact. In this first article in the series, Ward defines democratically engaged journalism. In the next article, he explains and applies pragmatic objectivity. In the final article, Ward shows how democratically engaged journalism opposes Trump’s tribalism of Us versus Them.


Journalists in America and beyond need to respond creatively and robustly to the challenge of doing responsible public journalism in a time of Trump.

Journalism in a time of Trump requires journalists to clarify their political and social roles, to redefine their ethics from the bottom up.

They work in a social context where President Trump has declared a running war on journalists as “enemies of the people” and exploits the public’s mistrust of news media.

They report within a corrupted public sphere of “alternate facts” where the line between true and false is blurred by a fierce partisanship empowered by social media.

But what sort of response? Should journalists join protesters on the street? Become an opposition, partisan press? Or stick to neutrally reporting events and facts?

None of these options is attractive, I will argue.

The answer requires a radical re-think of the kinds and functions of journalism.

The problem is not a choice between neutral, objective reporting or a subjective, advocacy journalism. It is not a choice between acting as a journalist or acting as an activist.

It is a problem of how to practice an engaged journalism dedicated to democracy while retaining the values of factuality and impartiality.

But to see how an objective, engaged journalism is possible we need to rethink journalism ethics. Why?

Because the ethical framework of American journalism, as historically developed, inclines us to think in terms of time-worn dualisms and forced choices between objectivity and engagement, fact and value. They limit the conceptual space in which we think.

We need a notion of good journalism as both factual, impartial and engaged. We need a new ethic of democratically engaged journalism, combining reporting and engagement, objectivity and purpose.

In this series, I argue that a primary ethical function of journalists in a time of Trump is to practice a democratically engaged journalism that protects egalitarian liberal democracy in the face of a populist, non-egalitarian “strong man” approach to government.

In this article, I define democratically engaged journalism. In the next two articles I apply that philosophy to practice. I define “pragmatic objectivity” as the method of journalistic engagement. I show how democratically engaged journalism opposes Trump’s tribalism of Us versus Them.

Trump time

Today, journalism ethics begins with this question: What is the point of journalism practice in a time of Trump? What sort of journalism do we need?

One cannot discuss the point of a practice in the abstract. Journalism ethics begins with some perception of the news media’s social context. What is my perception of this context?

The context is a media revolution that is digital and global. The task is to make the transition from an ethic for pre-digital, non-global media, constructed a century ago for a professional, newspaper media to an ethic for a digital, global media that is professional and amateur, online and offline.

This revolution forms the background for journalism today. But ‘Trump time’ brings forward specific problems. A main concern is the rise of right-wing movements locally and internationally. The movements have influenced Brexit, the European refugee crises, and is a factor in the upcoming French presidential vote. Now they have captured the White House.

‘Trumpism’ is a US-centric development of this volatile mix of populism, authoritarianism, and narrow patriotism. It is a fierce partisanship that overshadows pluralism, advancement of minorities, dialogue across differences and free media. It feeds upon economic uncertainty, disgust with politics, and resentment toward globalization and liberal values.

Trump time has been a long time coming, prepared for by bad education, the American myth of exceptionalism; incorporation of fundamentalist religion into politics; the deepening of economic inequality; seeing strength in guns and the person of violence; and mistaking ‘in-your-face’ ranting for honest, democratic communication.

The result? A society populated by too many politically ignorant or apathetic consumer citizens, easy targets of demagogues. Now, the demagogic forces have the power of social media to create a totalitarian mindset in what was once the world’s greatest liberal democracy.

There are two false options: Partisan activist journalism and stenographic reporting.

If journalists join the protesters or become a counter-balancing partisan voice, it will erode media credibility and contribute to an already partisan-soaked media sphere. It may generate public sympathy for Trump, against ‘big media’. It supports his “biased media” mantra.

On the other hand, journalists should not retreat back to the outdated idea that they are only neutral chroniclers of ‘fact’ as the political drama unfolds. A neutral stenographer of fact is too passive a role for journalism in general, and especially in these difficult times.

In a manipulative public sphere, what is a fact is up for debate, and requires active investigation. Too often, a fact is someone’s alleged (and self-interested) fact.

So, what is the right response? It lies between strident partisan advocacy and

mincing neutrality: it is an objective, democratically engaged journalism.

Democratically engaged journalism advances a particular form of democracy—a plural, egalitarian democracy. Journalists are social activists of a distinct kind. They value a factual, impartial journalism of method for partial ends—democratic goals.

Plural, egalitarian democracy is grounded in the rule of law, division of powers, public-directed and transparent government, and core liberties for all. It has a well-understood constitution that protects powerful groups (or populist politicians) from denying liberties to individuals and vulnerable groups.

The process of plural democracy is robust, knowledge-based, respectful dialogue, a willingness to compromise for the common good, and a readiness to test (and modify) one’s partial view of the world. Journalism is crucial to this process.

The future of this pluralistic liberal democracy—the best polity for a global world of media-linked differences—is at stake. Journalists take note: the future of democratic journalism depends on the future of pluralistic democracy.

Three Duties

Today, democratically engaged journalists protect their values by honoring three duties:

  • to advance democratic dialogue across racial, ethnic, and economic divisions
  • to explain and defend pluralistic liberal democracy against its foes
  • to practice the method of pragmatic objectivity

I explain the third duty next week. I focus on the first two duties.

Duty 1: Dialogic journalism

Journalists have a duty to convene public fora and provide channels of information that allow for frank but respectful dialogue across divisions. They should seek to mend the tears in the fabric of the body politic.

In a time of Trump, the duty to practice dialogic journalism is urgent. Confrontation replaces reasonable discussion. Fear of the “other” replaces an openness to humanity.

Dialogic journalism challenges racial and ethnic stereotypes and policies, e.g., investigating the factual basis of new immigration laws. It means opposing the penchant to demonize. It means exposing the perpetrators and supporters of hate speech in America.

Whether a dialogue occurs depends not only on the speakers but on the manner in which their encounter in the media is structured. A heavy ethical burden lies on the shoulders of media producers, editors and hosts to design dialogic encounters.

We are all too familiar with the provocative ‘journalists’ who seek ratings through disrespectful ranting and heated confrontation with guests. But we also have good dialogic examples such as public-issue shows on public television where viewpoints are critiqued on the basis of facts, not on the basis of the ethnicity or personal details of the speaker.

Duty 2: Go deep politically

However, fostering the right sort of democracy-building conversations is not enough.

Conversations need to be well-informed. Here is where the second duty arises.

Journalism needs to devote major resources to an explanatory journalism that delves deeply into the United States’ political values, processes, and institutions, while challenging the myths and fears surrounding issues such as immigration.

The movement of fact-checking web sites is a good idea but insufficient. It is not enough to know that a politician made an inaccurate statement. Many citizens need a re-education in liberal democracy. They will be called on soon to judge issues that depend on civic knowledge.

A democracy without a firm grasp on its principles is flying blind.

Here is a small list of some topics for explanatory political journalism:

  • The idea of a constitutional liberal democracy: Liberal in making the basis of society the protection of a core of basic liberties for all.
  • The division of powers: The president’s powers and his duty to uphold constitutional rights, including not threatening action against critics. Also, the idea of judicial independence.
  • Deep background on immigration: Especially the difference between immigrants and refugees, and the human face of the immigrants and refugees who come to America.
  • The meaning of political correctness: Its origins, the abuse of the term, and its ‘cover’ for racism and hate speech. Plus, investigations into groups that support hate speech.
  • The difference between a free press and a democratic press: A free press values the freedom to say what it likes, no matter the harm. A democratic press uses its freedom to strengthen and unify plural democracy, while minimizing harm.

Journalists As Activists?

I suspect that calling journalists social advocates prompts objections.

Journalism ethics typically draws a hard line between journalists and activists. Professional journalists think of themselves as neutral, factual public informers, reporting on contending lobby groups and their ‘biased’ advocates.

The idea of the journalist as an unbiased public informer is an important ethical ideal. But, here, it is based on a simplistic, over-reaching and pejorative distinction.

Simplistic because it ignores the long history of non-neutral journalism—satirical journalists, editorial cartoonists, and columnists. Over-reaching because the distinction disqualifies important forms of reporting, such as non-neutral investigative journalism. Pejorative because it implies that advocacy journalism is, or must be, biased or untruthful. Yet, being engaged is not being biased. There is good and bad advocacy in public communication.

Democratically engaged journalists are advocates because to protect and advance anything is, by definition, to advocate. It is to be engaged, not disengaged.

But they practice an important advocacy of a certain kind. They are objective advocates of democracy as a whole. They practice an informed advocacy for the common good. Journalists are not stenographers of alleged fact but they are avid investigators into fact. This advocacy is different from the partisan advocacy for a group or ideology. It is radically opposed to an extreme partisanship that would use any manipulative means of persuasion.

Democratic journalists see their methods as means to a larger political goal—providing accurate, verified and well-evidenced interpretations of events and policies as the necessary informational base for democracy. Policies are factually and fairly evaluated in terms of their consistency with democratic principle, and whether they help or harm the democratic republic.

Democratic journalists seek to be rational, reasonable and objective public informers and dialogue generators within an overarching commitment to liberal democracy.

Ethics As Political Morality

Journalism in a time of Trump requires journalists to clarify their political and social roles, to redefine their ethics from the bottom up.

Many journalism conferences focus on practical “tool box” tips, such as using new technology; or, they focus on how to attract audiences through social media. But in the days ahead, the key issues of journalism ethics will be questions of political morality—the way a democracy ought to be organized, and the media’s role in it. That debate is already flourishing.

When a country enters an uncertain political period, journalists need to return to journalism ethics and bedrock political themes, just as such themes arose during the civil rights movement of the late 1960s and early 1970s.

For many journalists and news organizations, the next several years will be a severe test of their political beliefs and journalistic ideals—and their will to defend them.

It will also test whether they can creatively reconstruct their ethics for a new reality.


Stephen J. A. Ward is an internationally recognized media ethicist, author and educator. He is Distinguished Lecturer in Ethics at the University of British Columbia, Courtesy Professor at the School of Journalism and Communication at the University of Oregon, and founding director of the Center for Journalism Ethics at the University of Wisconsin.

This post originally published at MediaShift. Reposted here with permission.

Religion, politics and Trump’s inauguration

In exploring the political fractures of the United States at the moment of Donald Trump’s inauguration, one of the challenges for journalists is to understand the religious fractures that are part of today’s divisions.

Understanding the religious dimensions of America’s divides is not an easy task, especially when journalists treat it as a sideshow instead of something woven into the fabric of how Americans line up on public issues.

Yet if journalists are to be true to their profession and help the public gain a greater understanding of the forces that shape our nation, listening both to the voices of faith and the growing number of those who reject formal religion is integral to telling the American story in the second decade of the 21st Century.

The religious fractures will cut across the political fractures in some very public ways around the Inauguration. At the inauguration itself there will be Protestant and Catholic leaders offering prayers, a rabbi, no Muslim.  The selection includes two preachers of what is known as the “prosperity Gospel” – if you believe, riches will follow. One has been a vocal critic of Islam.  (You can read about the inaugural prayer line-up here.)

Meanwhile, leaders of the Christian left will be in streets, protesting the rhetoric and policies of the new president. (You can read about the efforts of the religious left here.)

But these are just the voices of some of the leaders. Underneath are the actions of people from the various religious traditions.

During the election, one view was that religion really didn’t matter much. Donald Trump certainly did not have any deep connections to a faith community, Hillary Clinton sometimes cited her Methodist roots, but religion often seemed marginal to their debates.

Others thought religion mattered a lot – including Trump’s campaign team. Recall his scathing attacks on Muslims as potential terrorists, his courtship of leaders of the religious right, his talk about religious liberty and bringing back “Merry Christmas” to the public square.

Some argued that this was the election that would mark the end of white, Christian America.  Robert P. Jones, CEO of the Public Religion Research Institute, released a book with that title in July about how the changing demographics of the nation were changing the politics as well – the increasing racial and ethnic diversity, the growth in the number of people who would not choose any religious affiliation. He noted that white Christians only account for 45 percent of the U.S. population.

But it turned out that when the votes were counted, 81 percent of white evangelicals voted for Trump – the most for a Republican candidate since George Bush in 2004. Some 52 percent of Catholics voted for Trump, four points more than for Mitt Romney in 2012.

Yes, Trump has not exactly led what would be described as a model Christian life. Yet voters who claimed Christianity as their tradition – especially white voters – were willing to put that aside because they thought Trump would address their concerns about the economy, about terrorism, about abortion.

In response, other parts of the Christian spectrum have begun to react more vocally. Muslims are forming new alliances.  Even though a majority of Catholics voted for Trump, the bishops have been particularly active in seeking protection for immigrants.

So watch for the cross-currents of politics and religion in the months ahead. Those intersections may not often be the dominant story, but to understand both the way the politics play out in the halls of government and in the public reactions, spending time exploring the ways people’s spiritual beliefs affect their political views will help define whether the divisions of 2017 grow deeper or begin to ease back.

(One good resource for journalists exploring these issues is the current edition of ReligionLink, a project of the Religion News Foundation. It contains many links to information as well as to experts on a wide variety of subjects related to covering religion in the new administration.)

Phil Haslanger, who earned his MA in journalism at UW-Madison in 1973, is a long-time Madison journalist and now is pastor of Memorial United Church of Christ in Fitchburg. He is a former board member of the Religion News Service and the Religion News Foundation.

Duty of care: Newsrooms must address psychological trauma

As 2016 draws to a close, organizations like the Committee to Protect Journalists are preparing their final tallies of the number of journalists killed over the past year. The CPJ has provided systematic data on the deaths of reporters since 1992. Groups like Reporters without Borders and the International Safety Institute also provide information on these casualties, hoping to raise awareness about the dangers that journalists face in the field and at home.

These grim statistics are vital to the broader conversation on journalistic safety. Because of these yearly tallies, news industry practitioners and members of the general public can understand the hard, cold facts: Reporters often die in the process of seeking the truth and sharing it with the world.

But journalists also face another danger, and you won’t find many organizations publishing yearly statistics on this particular peril. The unseen wounds of bearing witness are harder to track. It has become increasingly clear in recent years that psychological trauma is a major risk in news reporting. Because journalists cover things like car accidents, shootings, natural catastrophes and war, they are potential victims of the emotional fallout that can range from minor symptoms of stress and anxiety to full-blown PTSD.

Luckily, a number of organizations are speaking out about this problem. The Dart Center for Journalism and Trauma is one such group. The Center conducts research on the issue, aggregates research conducted elsewhere, and provides encouragement for journalists who recognize that they are not functioning the way they once did.

Freelance journalist Nadine Marroushi is one person who benefited from the Dart Center’s help. She found herself suffering from PTSD after covering the 2013 Rabaa Square massacre in Cairo, and later, the conflict in the North Sinai region of Egypt.

“All I knew is that I felt very, very sad all the time and could not feel happy. It’s a feeling that I’ve not had since I’ve come out of that. It’s just that you are constantly sad and you constantly just see black, black and white. You feel hopeless about everything,” Marroushi said.

It was the Dart Center staff that helped Marroushi identify her problem and get the proper help. But as a freelancer, Marroushi had to pay for her own therapy — a cost that was crushing, and, in her view, unethical.

“They [news organizations] need to have much more of a sense of a duty of care toward their freelancers. Look, even if you’ve written for them once, they’ve used your story. They’ve paid you. It shouldn’t just end with, ‘Well, we’ve paid you your money, and that’s it’,” Marroushi said.

The duty of care

Marroushi’s invocation of the “duty of care” raises a number of questions that are central to journalism ethics. News industry commentators have increasingly discussed the ethics of covering trauma, crucially arguing that journalism schools need to add this topic to their curricula. But the news industry rarely represents the mental health of the journalists themselves as an ethical issue in its own right.

There are a couple of reasons for the omission of reporters’ own trauma from the conversation on journalism ethics. Looking at the U.S. news industry’s major ethical codes, one reason becomes particularly clear.  The Society of Professional Journalists Code of Ethics states in its preamble that “public enlightenment is the forerunner of justice and the foundation of democracy.” Because of this, the SPJ defines ethical journalism as a practice that “strives to ensure the free exchange of information that is accurate, fair and thorough.”

In other words, the SPJ sees journalism ethics as a relationship between the individual journalist and the public. The journalist is the one who must act ethically, and the public is the beneficiary of this ethical action. When the SPJ calls for ethical journalism to “minimize harm,” the idea is that the journalist will minimize the potential harm faced by news sources, or members of the public more broadly. The notion of “harm” does not concern the journalist him or herself because the journalist is responsible for the public and must engage in the best possible practices on the public’s behalf.

But if journalism ethics is all about “best practices,” then aren’t there a set of best practices for the protection of the journalists themselves? Who is responsible for the journalists?

Where the question of physical safety is concerned, news editors and executives have slowly united in their efforts at preventing the injuries and deaths of reporters in the field. For example, a number of news outlets recently co-signed a set of principles for ensuring the physical safety of freelancers in the field. But this document doesn’t mention the type of emotional trauma that freelancer Marroushi experienced.

“But if journalism ethics is all about ‘best practices,’ then aren’t there a set of best practices for the protection of the journalists themselves?”

Neither does the American Society of News Editors’ Statement of Principles.  This code of ethics follows the SPJ’s code in assuming that journalism ethics is a set of standards solely meant to protect the general public. When the ASNE statement discusses the concept of “responsibility,” it does so in terms of journalists’ responsibility toward the public itself: “These principles are intended to preserve, protect and strengthen the bond of trust and respect between American journalists and the American people.”

ethical treatment of journalists, more ethical journalism

There’s certainly nothing wrong with this dedication to safeguarding the people’s right to be informed. Our democracy (ideally) depends on this dedication. But there’s actually a direct link between the well-being of the journalist and the journalist’s ability to ethically serve the public. How can the journalist remain “impartial,” for example, when he or she is drowning in the symptoms of PTSD? How can the journalist “be accountable and transparent” when he or she cannot even process the horrors of the story?

News organizations have a “duty of care” for journalists’ mental health, not only because it’s the decent thing to do. They also have a “duty of care” for reporters’ psychological well-being because this well-being (or lack thereof) can decisively impact the journalists’ own ability to remain ethical. And as Marroushi bravely asserted, this duty of care does not only extend to journalists who are on the staff of a major news organization. It also extends to the freelancers who increasingly bear the brunt of the world’s most traumatizing stories.

In light of this issue, the field of journalism ethics shouldn’t stop at the analysis of the individual journalist’s responsibility toward the public. Journalism ethicists also need to study the ethical treatment of the journalists themselves. Governments, third-party organizations and especially news editors have a responsibility toward their employees. They should do everything in their power to keep their reporters as safe as possible, protecting them from the injuries they can see, and from the psychic wounds that are no less painful for their invisibility.

Lindsay Palmer is an assistant professor in the School of Journalism and Mass Communication at UW-Madison. She studies global media ethics from a qualitative perspective, especially focusing on the cultural labor of conflict correspondents in the digital age.

Recap: Ethics and Election 2016

More than 170 people joined us at the Overture Center on Dec. 8, 2016 to discuss journalism ethics and the 2016 election with The Atlantic’s Molly Ball, the Milwaukee Journal Sentinel’s Craig Gilbert and UW-Madison School of Journalism and Mass Communication’s Michael Wagner.

Below you will find links to the full video of the panel provided by Wisconsin Eye, two great summaries of the event from local reporters, and a pre-panel interview on WISC-TV featuring Molly Ball and CJE director Katy Culver.

Three duties in a time of Trump

In the turmoil of a Trump election victory, and the dawn of a robust right-wing American government, it is time to do journalism ethics with utmost seriousness.

Journalism ethics is not a set of formal rules that students are forced to memorize and then find these ideals inoperable in the workplace.

Journalism ethics is the heart and soul of why you are a journalist, and why it matters.

Today, this soul-searching begins with a large question: What sort of journalism does America need to meet the great political challenges ahead?

What is the point of journalism practice in a time of Trump?

My answer is: to protect liberal democracy by embracing three related duties:

  • the duty to advance dialogue across racial, ethnic, and economic divisions
  • the duty to explain and defend pluralistic democracy against its foes
  • the duty to practice the method of “pragmatic objectivity”

The duties work together to promote an egalitarian, plural, tolerant, democratic polity, which should be the political goal of public journalism. The duties work against a populist democracy dominated by a “strong man,” where freedom is freedom for the most powerful and abrasive.

The duties oppose the untrammeled, vengeful will of intolerant citizens who see the election as a “winner take all” victory for their side.

trump time

One cannot discuss the point of a practice in the abstract. Journalism ethics begins with some perception of the media’s social context. What is this context?

We live in a time of danger for moderate, liberal democracy with its divisions of power, freedom of expression, protections for the rights of all citizens, and the empowerment of minorities despite the displeasure of traditionalists.

Trump time has been a long time coming.

It has been long prepared for by: bad education, American insularity, and the myth of exceptionalism; incorporation of fundamentalist religion into politics; the deepening of economic inequality; seeing strength in guns and the person of violence; mistaking ‘in-your-face’ ranting for honest, democratic communication; and the worship of fierce partisanship over compromise.

Other contributors: An extreme patriotism which views those who disagree as enemies of the state; regarding America as white, male-dominated, and Christian; an insouciance toward fact and a suspicion of intellect; the preference for character assignation over rational argument; a fear of ‘others’ and the replacement of thought by slogan.

The result? A society populated by too many politically ignorant and apathetic consumer citizens, easy targets of demagogues. Now, these unsteady forces have the power of social media to create a totalitarian mindset in the heart of what was once the world’s greatest liberal democracy.

What to do?

Given this uncertain future, what should journalists do?

There are two options that should not be followed. One option is for journalists to counter the bombast and distorted statements of the Trumpites by producing a bombastic, counter-balancing opposition press. There is already too much rant-induced media.

“Here is where the first media duty arises: the duty to promote dialogue across divisions.”

The second option is for journalists to see themselves, delusionally, as only neutral chroniclers, as stenographers of ‘fact’ as the political drama unfolds. This is an outdated notion of objectivity formulated in the early 1900s for a different social context.

The best response lies between journalistic ranting and the mincing neutrality of stenographic journalism: it is a democratically engaged journalism committed to three duties.

A democratically engaged journalism is not neutral about its ultimate goals. It regards its ethical norms and methods as means to the flourishing of a self-governing citizenry. Here is where the first media duty arises: the duty to promote dialogue across divisions.

In a column on this site over a year ago, in the wake of the Charlie Hebdo attack, I talked about the media’s duty to mend. Journalists have a duty to convene public fora and provide channels of information that allow for frank but respectful dialogue across divisions. They seek to mend the tears in the fabric of the body politic.

In a time of Trump, the duty to practice dialogic journalism is urgent. This means challenging stereotypes and the penchant to demonize. It means linking the victims of hate speech to citizens appalled by such discrimination, building coalitions of cross-cultural support.

Go ‘deep’ politically

However, fostering the right sort of democracy-building conversations is not enough.

Conversations need to be well-informed. Here is where the second duty arises.

Journalism needs to devote major resources to an explanatory journalism that delves deeply into the country’s fundamental political values and institutions, while challenging the myths and fears surrounding issues such as immigration.

The movement of fact-checking web sites is a good idea but insufficient. It is not enough to know that a politician made an inaccurate statement. Many citizens need a re-education in liberal democracy—those broad structures in which specific facts and values takes their place. They will be called on soon to judge many issues that depend on that civic knowledge.

“Journalism needs to devote major resources to an explanatory journalism that delves deeply into the country’s fundamental political values and institutions…”

John Stuart Mill once said that if we do not constantly question why we hold basic beliefs, they become “dead dogma.” How many citizens would be hard-pressed to say what democracy is (beyond voting) or exhibit an understanding of the history and nature of their own constitution beyond phrases such as “life, liberty and the pursuit of happiness”? How many have a virulent and imbalanced commitment to the Second Amendment alone?

Such a democracy is flying blind and vulnerable to demagogues.

Here is a small list of some topics for explanatory political journalism:

  • The idea of a constitutional liberal democracy: Not liberal in the derogatory sense of favoring big government but liberal in making the basis of society the protection of a core of basic liberties. Plus, the idea of constitutional protection of the rights of all citizens, including minorities, against the wavering, often tyrannical, will of the majority.
  • The division of powers: The extent of the powers of a president and his duty to uphold constitutional rights including not threatening action against critical speakers. Also, the idea of judicial independence from any president who would try to tell the courts what rights to recognize or reject.
  • Deep background on immigration: Especially the difference between immigrants and refugees, the international refugee agreements, and the human face of the immigrants and refugees who come to this land.
  • The meaning of political correctness: Its origins, the abuse of the term, and its ‘cover’ for hate speech. Plus investigations into groups that support hate speech and thinly ‘disguised’ racism online.
  • The difference between a free press and a democratic press: A free press values the freedom to say what it likes, no matter what the harm done. A democratic press uses its freedom to strengthen and unify plural democracy, while minimizing harm.

Pragmatic objectivity

In carrying out these two duties, journalists are not neutral chroniclers. They are avid investigators of the facts, but they are not stenographers repeating other people’s alleged facts. They accept the third duty, of pragmatic objectivity—to systematically test the social and political views of themselves, and others.

Those who adopt pragmatic objectivity are engaged journalists who see their norms and methods as means to a larger political goal—providing accurate, verified and well-evidenced interpretations of events and policies as the necessary informational base for democracy. Their stories are not without perspective or conclusions, yet such judgments are evaluated by criteria that go beyond citing specific facts, from logical rigor to coherence with pre-existing knowledge.

“…the third duty, of pragmatic objectivity—to systematically test the social and political views of themselves, and others.”

Pragmatic objectivity recognizes that any code of journalism ethics is based on a more fundamental political and social conception of a good society—in this case an egalitarian and plural democracy. Within this overarching set of values, journalists can go about being as factual, verificational, and impartial in daily practice as they please. But they do not pretend that they are completely neutral, without values and goals. Objectivity is not a value-free zone.

In my book, The Invention of Journalism Ethics, some years ago, I introduced this idea of pragmatic objectivity as a method for testing any form of journalism. My aim was to provide a substitute for the traditional idea of news objectivity as eliminating interpretation and perspective. I believe this conception is now a timely norm for today’s journalism.

Ethics as political morality

In sum, the new social context calls on journalists to clarify their political goals and roles.

In the days ahead, the key issues of journalism ethics will be questions of political morality—the way we think a democracy ought to be organized, and the media’s role in it.

Many journalism conferences focus on practical “tool box” tips, such as using new technology; or, they focus on how to attract audiences through social media.

Yet, when a country enters an uncertain political period, journalists need to return to journalism ethics and political themes, just as such themes arose during the civil rights movement of the late 1960s and early 1970s.

For many journalists and news organizations, the next several years will be a severe test of their beliefs and ideals—and their will to defend them.

Journalists will not escape the searching question: Why are you a journalist? 

Stephen J. A. Ward is an internationally recognized media ethicist, author and educator. He is a distinguished lecturer in ethics at the University of British Columbia, Courtesy Professor at the University of Oregon, and the founding director of the Center for Journalism Ethics at the University of Wisconsin. His book, Radical Media Ethics: A Global Approach, won the 2016 Tankard Book Award.

Featured photo (top right of page) by Disney/ABC Television Group CC BY-ND

Should moderators fact-check the presidential debates? Yes, in moderation

Photo by <a href="https://www.flickr.com/photos/hofstrauniversity/29339043893/in/album-72157673269732560/" target=blank>Hofstra University and used here with permission.

Hillary Clinton and Donald Trump square off in the first 2016 presidential debate. Photo by Hofstra University and used here with permission.

If there is one thing we’ve learned from years of judging at intercollegiate debate tournaments across the country, it is that the best decisions are made when both sides are held to the highest standards when constructing arguments.

Rather than intervening, we allow debaters to make mistakes, capitalize on strategic misfires, and argue their way to victory. We are acting as adjudicators, not moderators, and are often the sole voice in declaring a winner. In presidential debates, however, the voters are the adjudicators, and moderators must act as communicative conduits to ensure an informed electorate capable of making the best possible decision.

Caught between two seemingly irreconcilable perspectives on their role as either minimalist facilitator or relentless truth-seeker, moderators seem unable to escape scrutiny. Faced with inevitable conflict over nuanced topics distilled into value-laden sound bites, how should moderators ethically define their role within this vast political spectacle? Under what circumstances should a moderator interrupt the flow of the debate to fact-check a candidate? Answering these questions first requires some understanding of how presidential debates have evolved throughout history.

Rather than serving as mere facilitators, moderators have a primary responsibility to act on behalf of voters.

The first televised debates occurred in 1960 between John F. Kennedy and Richard M. Nixon and, according to presidential debate historian Alan Schroeder, included attempts by producers to craft a more interactive dialogue between the candidates though that format was vetoed by campaign advisors. Since then, presidential debates have matured from events that were, at times, glorified press conferences, to structured discussions with ample room for direct interaction between the candidates. More recent debates have seen increased participation from both moderators and audiences; it was not until 1988 that moderators began asking opening questions, and the town hall format was not introduced until 1992.

The use of YouTube and Twitter during the 2008 presidential debates demonstrates voters’ desire for candidates to respond directly to their voices. This election season, the Trump and Clinton campaigns agreed to historically weak restrictions on direct exchanges between the candidates, renewing conversations about the degree of moderator involvement.

the moderator

While it may be most objective for moderators to stay out of the debate, simply asking questions and enforcing the agreed-upon rules, this has become difficult in practice. The increasing amount of direct contact between candidates has created an occasional volley wherein a candidate will directly ask the moderator to intervene and influence their opponent’s behavior. For example, in the 2012 election cycle, Candy Crowley was pulled into several procedural disputes between Barack Obama and Mitt Romney, in addition to engaging in a heated fact-check over the Benghazi attacks. During the 2016 vice presidential debate, Elaine Quijano repeatedly intervened to enforce time constraints and refocus the candidates’ attention. Increased interaction, then, often necessitates a more active moderator to keep the debate from becoming unruly.

Moderators should first provide candidates with a chance to fact-check their opponent for themselves.

Going beyond drawing the moderators in to resolve a disagreement, candidates occasionally criticize their questions, behavior and ethics altogether. Ted Cruz’s tirade against the presidential primary moderators serves as an excellent example of how moderators are often forced into a more participatory role.

Open criticism by a candidate during the debate brings even the most passive moderators into the spotlight and grants them considerable influence over the direction of the discussion. Cruz was raising an important point about what ethical standards moderators ought to uphold when crafting their questions and what the function of debates ultimately should be.

the candidates

Presidential debates should inform voters of each candidate’s values and the policies they plan on implementing, but ultimately, candidates are interested in winning voters through whatever means necessary. That emphasis on swaying voters, often at the expense of accurately conveying political agendas, is a deeply flawed model for educating those who decide the fate of American leadership for the next four years.

Ideally, voters would be motivated to investigate claims made by each candidate. For many, however, the presidential debates and subsequent polarizing articles will determine the direction of their ballots. The stakes are far too high for candidates to present incomplete or inaccurate visions of their presidencies.

 If candidates continue to peddle such thoroughly discredited information without acknowledging their context, they should expect immediate and impartial pushback.

If the goal of debates is to create an informed electorate, candidates should conduct the vast majority of fact-checking onstage. The reality, of course, is that candidates are incentivized to rebut only with the information that most benefits them, regardless of its proximity to the truth. Moderators, on the other hand, are agreed upon by both campaigns for their ability to act as neutral arbiters in a highly politicized environment. If candidates are to merely use the debate stage to reiterate their respective talking points, then there is no purpose in having a moderator at all.

Rather than serving as mere facilitators, moderators have a primary responsibility to act on behalf of voters. This is a difficult line to walk, as moderators must intervene in a way that benefits voters in every ideological corner. This requires particular attention in deciding where to fact-check so as to not become a focus of the discussion themselves. Each campaign has a core set of mistruths that it has relied on, from Trump’s support of the initial invasion of Iraq to Clinton’s claim that she never received classified emails on her private server while secretary of state. If candidates continue to peddle such thoroughly discredited information without acknowledging their context, they should expect immediate and impartial pushback.

Moderators should first provide candidates with a chance to fact-check their opponent for themselves, but then be ready to supplement the rebuttal with factual statements about previous political positions and figures from relevant primary sources. Additionally, introducing a topic or question with contextualizing information for those unfamiliar with the issues can raise the level of discourse and make it clear when a candidate is having an “Aleppo moment.”

the audience

How candidates respond to argumentative pushback in a debate is valuable information for voters, even if candidates dodge the follow-up question. A moderator doesn’t have to act as the “truth squad,” to use Chris Wallace’s words, to point out that a candidate is ignoring the original question or violating the agreed upon rules for speaking time limits. The audience can and will decide for themselves – but the moderator can still provide a useful context for potential voters to navigate issues. If our democratic problem is that we have an electorate that is overwhelmingly cynical, polarized and politically apathetic, we need debate moderators who will bridge candidates where they agree, highlight their differences and help voters translate abstract policies into their tangible impact on everyday life.

The audience can and will decide for themselves – but the moderator can still provide a useful context for potential voters to navigate issues.

Massive media spectacles like the debate draw an atypical audience that otherwise steers clear of politics, and that’s a wonderful thing. In this unique moment, moderators should not offload their journalistic responsibility to inform citizens onto dedicated fact-checking venues that publish hundreds of pages of post-debate fact-checks that many voters will never read. That being said, whoever ends up the 45th President of the United States will not do so solely because of the fact-checking decisions made by moderators. Broader dynamics are at play, but moderators can help set standards for how well-prepared we expect candidates to be when it comes to informing the public.

Ultimately, the onus is on voters to seek out resources and cast informed ballots, just as we have spent countless hours educating ourselves to fairly adjudicate debates. Moderators should have some obligation to be active facilitators in that process. They should not become the center of the story, but to write them off as passive, neutral facilitators of candidate conversation is to abdicate their responsibility to vocalize the needs of voters.

CV Vitolo

CV Vitolo is the Director of Debate at the University of Wisconsin-Madison and a doctoral student in the Communication Arts department. Their research concerns public deliberation and discourse surrounding science and medicine.

 

 

JJordan Foleyordan Foley is the Assistant Director of Debate at the University of Wisconsin-Madison and a doctoral student in the School of Journalism and Mass Communication. His research focuses on political communication, media psychology and public opinion.

 

 

 

 

Disrupting journalism ethics: Going ‘radical’

To speak of journalism ethics today is to speak in the future and normative tense.

What should journalism ethics look like, in the not too distant future, if it is to be an adequate guide for journalism amid a media revolution? What norms should guide professional and citizen media practitioners of a digital and global media?

The core of our teaching, researching, and public conversation needs to be centered on these complex and seminal questions: questions that beget other questions.

If we are attuned properly to this media revolution, to its deep implications for humanity and communication, our ethics discourse and our ethics work will, perforce, have a sharp edge. We will come to the point where we recognize the need to disrupt journalism ethics as traditionally conceived. Disrupt habitual, entrenched, and limited ways of thinking about journalism ethics that we inherited from a specific culture of journalism, ages ago. These ways of thinking about the role of journalists and their principles were constructed for another media in another media era. The fashioners of this traditional ethic, beginning in the early 1900s, provided normative guidance for a restricted, emerging class of professional journalists working mainly for newspapers in a non-global world. They could not envisage the issues that would face today’s responsible practice. They did not write norms for a hybrid journalism of professionals and citizens, and their ever-evolving forms of journalism.

Not surprisingly, as the media revolution spread, a once-firm consensus around traditional, profession-based journalism ethics weakened and has all but collapsed. Hardly a principle, from objectivity to independence, has not been challenged, critiqued or ignored. Yet a widely accepted ethic for the new digital and global journalism does not exist, to fill the normative vacuum left by a receding traditional ethic.

Caught in this media storm, we need to welcome reform, be creative and re-orientate journalism ethics toward the future. Tinkering with ideas, or trying to protect them from the winds of change, will not do. Journalistic ethicists cannot put Humpty Dumpty back together again.

Rather, we need to be radical. To do radical media ethics. Not radical in the political sense, but radical in the philosophical sense — a reformulation of fundamentals principles and aims. Being radical has two conjoined parts, like the opposite sides of a coin. One part is the critical task of determining what existing principles, practices and ways of thinking about journalism ethics remain valid. What principles should be kept but reformulated? The second part is the positive reconstruction of a new ethic that many practitioners can endorse and apply across platforms and borders.

So simple to say. So devilishly hard to do.

Yet take heart. New ideas and norms are emerging. A new framework for responsible journalism is being constructed. New organizations, journalism societies, centers for ethics and individuals at the front lines of today’s digital journalism are finding ways to practice new media in a responsible manner and to formulate their ideas into guidelines. This is how journalism ethics has changed over five media revolutions since the 17th century: a slow, messy, grassroots evolution of new norms for journalism driven by the practical need to adapt to new practices. Scholars and ethicists formulate these norms into theories and codes.

Mandate for Centers

This state of journalism ethics defines the central task of centers of journalism ethics such as at the University of Wisconsin-Madison. It also defines the normative task for journalists, journalism teachers, ethicists and citizens.

It calls for the exercise of certain faculties and virtues. The journalism ethicist should be part visionary and part pragmatic inventor. With one eye on the horizon, she should trace the contours of a new and future ethics. With one eye on actual practice and changing conditions, she should propose new aims, reinterpreted principles and practical guidelines for emerging forms of journalism. This activity requires moral imagination to imagine new ways of doing journalism responsibly and to harness the powers of new media to promote a more just and flourishing world.

As the Center for Journalism Ethics launches a new public interface, I challenge the center to “be the change” in its work, to be a leader in the construction of this new ethics. Through its seminars, teaching, writing and projects — incorporating students, instructors and citizens — the Center should show the moral imagination to propose new ideas, even if those ideas impinge on cherished traditional ways of thinking.

Centers of ethics can contribute to the future of democratic media by dedicating themselves to the creation of a new framework that unites diverse practitioners under common values. There should be integration in two domains: digital integration – norms applying across media platforms – and global integration – norms applying across borders. As such:

Digital integration: We need a digital media ethics. By digital media, I mean the use of digital platforms and technology to do journalism. An integrative digital ethics has principles and aims affirmed by many types of digital practitioners.

Global integration: We need a global media ethics. By global media, I mean a media that is global in reach, impact and culture. An integrative global media ethics provides global aims for journalism and develops norms for reporting stories with global impact. It seeks principles that journalists from different cultures can affirm.

Within these two areas, there are many projects that can show the worth of the Center:

  • Guidelines for media use of new technology, such as virtual reality, drones, and, soon to come, the use of artificial intelligence to guide our electronic devices.
  • The redefinition of journalism ethics as having global aims. Practical guides on how to cover global issues from refugees to climate change to terrorism.
  • The development of clear ethical discussions and principles for perspectival journalism, including new trends in “engaged” journalism.
  • An ethical focus on efforts to introduce innovation and entrepreneurial skills to journalism and the teaching of journalism.
  • The development of a “media ethics for everyone”: materials for teaching high school students, non-journalism undergraduates and citizens on how to use their own media.
  • Working with news outlets and journalism societies to develop norms and protocols for their current and most urgent ethical problems and issues.
  • Within journalism schools, teaching students in a “radical” manner. That is, challenging students to develop their own responses to the new issues of media, rather than have them simply adopt and apply traditional codes of ethics.

No center can do all of these things. Choices will be necessary. Priorities set. However, I list these items to encourage all of us to “think forward” and never be satisfied with the status quo. We should stretch our comfort zone — just as we professors ask our students to do the same.

The aim, some years ahead, is a rich, multi-leveled, inclusive ethics that weaves old and new into a framework for journalists, whether they practice journalism as a professional or citizen; whether they practice journalism locally or globally, online or offline.

‘Media Reality’: Here and Now

When we started the UW center in 2008, I saw the need for this fundamental reform in ethics on the horizon. We took steps forward, to meet that horizon. Today, the new world of digital, global media is not on the horizon. It is here and all around us. We are literally immersed in it. As my fellow Canadian Marshal McLuhan predicted some time ago: media would become not a set of external devices, but a radical “extension” of our senses. It would transform both ourselves and our world.

I know the Center, led by its dynamic director and its supporters in the UW-Madison School of Journalism and Communication and beyond, will meet the challenge of reconstruction in a society where media, for good or bad, define reality.

William James once said that, to a child, the world is a “booming and buzzing confusion” upon which some order must be imposed. I know the Center’s leaders, while not children, will also make sense of things in this noisy, chaotic media world.

Stephen J. A. Ward is an internationally recognized media ethicist, author and educator. He is a distinguished lecturer in ethics at the University of British Columbia, Courtesy Professor at the University of Oregon, and the founding director of the Center for Journalism Ethics at the University of Wisconsin. His book, Radical Media Ethics: A Global Approach, won the 2016 Tankard Book Award.