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University of Wisconsin–Madison
School of Journalism and Mass Communication

Drones in the newsroom: Statistics and analysis notes

Below you’ll find the statistics behind our analysis and specifics about the construction of variables used as predictors.

You can find a PDF of exact question wording here.

You can download the full report as a PDF here.

Report
I trust some news media to use drones responsibly I think drones are an important tool for journalists to use in reporting I support civilian drone use I support use of drones for journalism I trust most news media to use drones responsibly
Mean 3.4249 3.384 3.334 3.4304 3.1744
Std. Deviation 1.21002 1.21139 1.2009 1.2011 1.27429

Story type Mean Std. Deviation
weather 4.15 0.99834
enviornment 4.06 1.00783
traffic 4.03 1.03667
hazardous 3.96 1.02973
investigative 3.94 1.04018
outdoors 3.91 1.09993
live video 3.64 1.1918
protest 3.63 1.13822
crime 3.6 1.20318
celebrity 2.99 1.3524
impropriety 2.94 1.34696

I

media_trust_LH Storytype Mean Std. Error 95% Confidence Interval
Lower Bound Upper Bound
Low crime 3.236 0.072 3.096 3.377
hazardous 3.721 0.062 3.598 3.844
enviornment 3.81 0.061 3.691 3.93
outdoor 3.698 0.067 3.565 3.83
weather 3.899 0.06 3.781 4.018
protest 3.271 0.068 3.139 3.404
live video 3.298 0.071 3.158 3.439
traffic 3.775 0.063 3.652 3.898
celebrity 2.473 0.078 2.319 2.627
investigative 3.647 0.062 3.525 3.77
impropriety 2.457 0.079 2.303 2.612
High crime 3.943 0.069 3.808 4.078
hazardous 4.196 0.06 4.078 4.313
enviornment 4.306 0.058 4.191 4.421
outdoor 4.11 0.065 3.984 4.237
weather 4.388 0.058 4.274 4.501
protest 3.968 0.065 3.841 4.095
live video 3.954 0.068 3.819 4.088
traffic 4.281 0.06 4.163 4.399
celebrity 3.477 0.075 3.33 3.624
investigative 4.21 0.06 4.093 4.327
impropriety 3.384 0.076 3.236 3.533

media_trust_LH support Mean Std. Error 95% Confidence Interval
Lower Bound Upper Bound
Low important tool 2.911 0.07 2.773 3.048
journalist use 2.969 0.07 2.832 3.106
civilian use 3.043 0.073 2.9 3.186
trust most news use 2.516 0.069 2.38 2.651
trust some news use 2.907 0.069 2.772 3.042
High important tool 3.819 0.067 3.687 3.95
journalist use 3.854 0.067 3.723 3.985
civilian use 3.601 0.07 3.464 3.738
trust most news use 3.779 0.066 3.65 3.909
trust some news use 3.9 0.066 3.771 4.03

journalism value split Storytype Mean Std. Error
Low crime 3.284 0.071
hazardous 3.646 0.06
enviornment 3.701 0.057
outdoor 3.623 0.065
weather 3.832 0.058
protest 3.287 0.066
live video 3.317 0.07
traffic 3.687 0.06
celebrity 2.757 0.081
investigative 3.586 0.06
impropriety 2.75 0.082
High crime 3.923 0.071
hazardous 4.288 0.059
enviornment 4.432 0.057
outdoor 4.199 0.065
weather 4.472 0.057
protest 3.978 0.066
live video 3.959 0.07
traffic 4.387 0.059
celebrity 3.232 0.081
investigative 4.292 0.059
impropriety 3.129 0.081

journalism value split support Mean Std. Error 95% Confidence Interval
Lower Bound Upper Bound
Low
important tool for journalists 2.948 0.069 2.812 3.084
journalist use 2.989 0.068 2.855 3.123
civilian use 3.086 0.072 2.945 3.227
trust most news use 2.701 0.072 2.559 2.844
trust all news use 2.914 0.067 2.782 3.046
High
importat tool for journalists 3.815 0.069 3.68 3.951
journalist use 3.867 0.068 3.734 4.001
civilian use 3.579 0.071 3.439 3.72
trust most news use 3.642 0.072 3.501 3.784
trust all news use 3.93 0.067 3.799 4.061

Dichotomous_perceived ethical performance Storytype Mean Std. Error 95% Confidence Interval
Lower Bound Upper Bound
Low crime 3.301 0.072 3.16 3.441
hazardous 3.857 0.063 3.734 3.981
enviornment 3.989 0.062 3.868 4.11
outdoor 3.835 0.067 3.702 3.967
weather 4.109 0.061 3.989 4.229
protest 3.376 0.068 3.242 3.51
live video 3.395 0.072 3.254 3.535
traffic 3.921 0.063 3.797 4.045
celebrity 2.56 0.079 2.406 2.715
investigative 3.767 0.063 3.643 3.891
impropriety 2.496 0.078 2.343 2.65
High crime 3.901 0.071 3.762 4.04
hazardous 4.077 0.062 3.955 4.199
enviornment 4.147 0.061 4.027 4.266
outdoor 3.989 0.066 3.858 4.12
weather 4.198 0.06 4.079 4.316
protest 3.886 0.067 3.754 4.018
live video 3.879 0.071 3.74 4.018
traffic 4.154 0.062 4.031 4.276
celebrity 3.421 0.078 3.269 3.574
investigative 4.11 0.062 3.988 4.232

journalism_openness_LH Storytype Mean Std. Error 95% Confidence Interval
Lower Bound Upper Bound
Low crime 3.295 0.078 3.142 3.448
hazardous 3.758 0.067 3.625 3.89
enviornment 3.828 0.066 3.699 3.957
outdoor 3.705 0.072 3.563 3.847
weather 3.921 0.065 3.793 4.048
protest 3.273 0.073 3.13 3.416
live video 3.313 0.077 3.162 3.464
traffic 3.767 0.067 3.635 3.898
celebrity 2.537 0.086 2.369 2.706
investigative 3.692 0.068 3.559 3.825
impropriety 2.546 0.087 2.376 2.716
High crime 3.83 0.067 3.699 3.961
hazardous 4.122 0.057 4.009 4.235
enviornment 4.244 0.056 4.134 4.353
outdoor 4.064 0.062 3.943 4.185
weather 4.324 0.055 4.215 4.433
protest 3.897 0.062 3.775 4.019
live video 3.878 0.066 3.749 4.007
traffic 4.237 0.057 4.125 4.35
celebrity 3.33 0.073 3.186 3.474
investigative 4.122 0.058 4.008 4.235
impropriety 3.228 0.074 3.082 3.373

Variable construction
– I trust the news media to select appropriate topics to cover
– I trust the news media to select facts to include in news stories
– I trust the news media to accurately depict information
– I trust the news media generally
– News media try to get stories right
Alpha .927
Grand mean St dv
3.2761 1.0412

Variable construction
Made of three variables
– Journalism is important to democracy
– I value journalism
– News media operate in the public interest
Alpha .722
Grand mean St. dv.
3.6797 0.89172

truth
accountable
transparent
avoid harm
independent
engage with communities
bias
information need to know
Alpha .939
Grand mean st dv
2.8987 1.01317

-News media are open to public feedback
-The public participates in news production
Correlation r= .618
Grand mean St_dv
3.3859 1.04208