Skip to main content
University of Wisconsin–Madison

Tag: brand journalism

Brand Journalism

In this article, journalist Ira Basen asks a pointed question: Is the growing trend of ‘brand journalism’ — corporations producing ‘content’ to promote their brands – good or bad for journalism and the public sphere? Is it ‘really’ journalism, and how do we define journalism anyway? If skilled journalists produce accurate articles for corporation web sites and magazines, who cares if it is not produced by the mainstream news media? Continue reading