Brand Journalism

In this article, journalist Ira Basen asks a pointed question: Is the growing trend of ‘brand journalism’ — corporations producing ‘content’ to promote their brands – good or bad for journalism and the public sphere? Is it ‘really’ journalism, and how do we define journalism anyway? If skilled journalists produce accurate articles for corporation web sites and magazines, who cares if it is not produced by the mainstream news media?

ETHICS CENTER ASSISTS GUATEMALAN JOURNALISTS

The CJE, through its director, is helping Guatemalan journalists improve their news media system. The director travelled to Guatemala in July to meet with urban and rural journalists, and with journalism educators. The journalists and educators are discussing media reform with local civic groups such as Centro Civitas.